In The E-Myth Revisited, Michael E. Gerber discusses the importance of “working on” your business as opposed to just “working in” your business. “Working in” your business references all you do to deliver real estate services to your clients. “Working on” your business references taking time to evaluate where you are concerning your business plan, which activities are generating the best return, as well as where to alter your focus due to market shifts. Most top producers schedule “working on time” at least once a month. Many do it once a week. Regardless of what you decide, here are the key factors to consider.