8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels] share this article Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the colossal impact of the pandemic. Hotels need to remember why they are optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest. In this article, we will cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies. Difficulty tends to come from two directions: from the role and the hotel (internal), and from the market environment (external).