8 cyber security start-ups to watch Security start-ups are often innovation leaders that attempt to solve critical and persistent problems. These are some of the most interesting ones to watch as they tackle issues around multicloud security, identity management, zero-trust, and more. Credit: Dreamstime If you want to know what’s new in cyber security, watch what the start-up vendors are doing. They typically begin with an innovative idea and are unfettered by an installed base and its mainstream approach. Start-ups often tackle problems no one else is addressing. The downside, of course, is that start-ups often lack resources and maturity. It’s a risk for a company to commit to a start-up’s product or platform, and it requires a different kind of customer/vendor relationship. The rewards, however, can be huge if it gives that company a competitive advantage or reduces stress on security resources.