8 New & Updated Google My Business Features for Local SEO Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence. 560 Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began. If you’re running a local business, you need to know about those updates so you can get the most out of the platform. Advertisement Continue Reading Below In this article, we’ll check out 10 recent changes to Google My Business that you need to check out. 1. Health & Safety Attributes Late in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.