Online reputation management is the way in which a brand builds and maintains its online reputation. In today’s digital world, a company’s online reputation is one of its most valuable assets. Word of mouth still plays a major part in advertising, so what others are saying about your brand online can bring you either success or ruin. Good reputation management positively markets your brand and counters negative views. Online reputation management means that the brand understands how it is viewed online and takes any necessary steps to change the negative opinions. What Online Reputation Management Trends Will 2020 Bring?