A spokesperson for the brand revealed that it won't just be the Dublin branch that won't be reopening but that the brand as a whole wants to concentrate more of its efforts online. In the last year alone Abercrombie and Fitch has closed 137 shops worldwide and it seems that many more may follow as the brand focuses on becoming 'a digitally-led business model'. While the brand insists that the closures have more to do with wishing to more all sales online and nothing to do with the success of the physical stores, the Abercrombie and Fitch and its sister brands have seen a steep decline in sales.