Aleksandra Pushchina As a part of the ongoing partnership between the Accor Hospitality Hotel Group and Ecole hôtelière de Lausanne, a challenge was given to the BOSC6 students on the "Hospitality Technology Strategy" elective course. Advertisements "How can technology help to monetise Accor's hotel spaces, services, data and customers beyond traditional room and F&B distribution?" The primary mission of this assignment was to come up with innovative and plausible ideas for the creation of new tech-driven possibilties within a hotel infrastructure. The challenge was presented by Mr Floor Bleeker, Group Chief Technology Officer (CTO) at Accor, who shared with the students some valuable real-life insights into the technological side of the hospitality industry as well the current situation in which the industry finds itself. This challenge was a part of the