According to the newly released 2021-2022 AAM Marketing Budget Benchmark Study conducted by the Association for Accounting Marketing (AAM) and the Hinge Research Institute (HRI), the pandemic ushered in an era of innovation that has positively impacted 45% of surveyed CPA firms. Many firms offered new services, Payroll Protection support chief among them, reduced costs as teams worked from home, and adopted more advanced technologies for remote work and marketing and business development efforts