ACKO General Insurance urges parents to accept queer community, and not just support it in a new spot Share Via: It shows a dad, whoâs giddy about supporting Pride, but falters when he accidentally discovers his son's sexuality. âItâs all good to support a cause, but God forbid if one of our own is a part of itâ¦â Most Indian homes preach some version of this saying. But when one of our own is a part of a cause and needs our support, we often fail to lend a supportive hand. ACKO General Insurance illustrates this saying in an 83-second spot. The brainchild of Leo Burnett Orchard, we see four friends at a get-together in the ad. One of them shows off his updated social media handle that now resembles the Pride colours; a sign of his support for the LGBTQ+ community.