Ad revenues surge at Alphabet, Apple and Microsoft : vimarsa

Ad revenues surge at Alphabet, Apple and Microsoft


Alphabet, Apple and Microsoft have all posted record-breaking quarters
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Silicon Valley is reaping the benefits of a resurgent advertising market with revenues up across the board as brands clamor for a slice of the digital pie.
Alphabet, Apple and Microsoft have all posted record-breaking quarters, highlighting the gains made by a technology sector that has become the lifeblood of the economy during repeated lockdowns.
Leading the charge is
Alphabet, buoyed by resurgent Google ad revenues smashing analyst expectations after increasing 69% from the same pandemic-depressed quarter last year to hit $50.44bn.
YouTube advertising alone brought in $7bn, well ahead of the $6.37bn penciled in by Wall Street, with connected TVs now the fastest-growing ‘surface’ in Google’s empire with 120 million viewers streaming directly from their telly.

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