Adgile launches cloud based platform Catalyst February 18, 2021 3:34 Adgile has launched an cloud based platform, Catalyst, to integrate analytics, attribution and activation for TV planning and buying. The announcement: Adgile, the next generation TV data and analytics industry partner, today launches Catalyst – its Total TV Effectiveness platform. Catalyst is an independent, cloud-based platform that can be accessed by brands, agencies and broadcasters on a SaaS (Software as a Service) basis, harnessing the rich, structured first party advertising content data that Adgile creates through its patented visual recognition technology. Catalyst has been designed to enable users to understand, optimise and extend their TV planning and buying in real time, integrating Adgile’s market-leading Analytics, Attribution and Activation product suite into a single intelligent platform experience that offers truly actionable effectiveness opportunities.