ATLANTA—A new online purveyor of luxury sexual health and wellness products, AdultLuxe.com, launched on Monday, offering its curated selection of merchandise for the first time. AdultLuxe.com said it is dedicated to ensuring that its customers are not only comfortable shopping on their site—which features a "sleek" user interface and security-enhanced checkout—but that every product is "authentic and of great value." The company said in a space that is wrought with products of varying quality and origin, it is difficult for consumers to discern which online retailer is not only trustworthy, but also will deliver body-safe and quality merchandise.