CDK Global has today launched a new report titled Unlock. Unite. Advance: How delivering a connected consumer experience can unleash your dealership’s full potential, which acts as a guide for dealerships looking to harness today’s technologies to deliver exceptional customer experiences and relationships. As it stands, the dealership experience is a fragmented one for customers, with disparate tools and systems used by different teams for each stage of the process. All too often this makes the car buying or servicing experience inconvenient and impersonal. In Unlock. Unite. Advance, CDK Global addresses the five key issues that its Connected Experience seeks to address in 2021 and beyond, all of which focus on a customer-centric approach and seamless digital workflows.