WARC Awards for Effectiveness, in association with LIONS A Global Marketing Effectiveness Benchmark like no other About the new awards We’ve reinvented the way effectiveness awards are judged. The WARC Awards for Effectiveness, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder. Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can drive your business, and the industry, forward. Our awards are global, open to all, the process to enter is straightforward and, for 2021, we’ve waived the entry fee, too.