Ag Data Revolution News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich. We often talk about data in this report and its importance to the future of farming. But data in itself is really not all that valuable. What’s valuable is when you can easily collect data in a consistent and standardized way, so that it can feed valuable tools. In that way, data is not the goal, but more of the fuel to make new technologies run effectively. Jordan Lambert says the access we have to data today makes this a special time for agricultural technology, in particular the dairy producers she works with.