Ageism: how age discrimination can be fought in society and the workplace – but older people have to stop believing the stereotypes first Ageism should be treated as seriously as other ‘isms’ such as racism and sexism, experts say – it’s not just a social injustice but a threat to the economy Seniors should be aware of self-directed ageism – that is, stop believing the negative stereotypes of growing old with which they are bombarded