SHARE Ahead of the Super Bowl on Sunday, Amazon Web Services Inc. today shared details about its collaboration with the NFL to enhance the league’s Next Gen Stats game analytics system. Next Gen Stats enables the NFL to display game statistics during broadcasts to enhance the viewing experience for fans. The system displays information such as the number of yards that a player is expected to carry the football after catching it. Next Gen Stats’ back-end infrastructure is hosted on Amazon Web Services. The NFL is currently developing enhancements that will enable the system to generate new, more sophisticated insights into player performance. For example, viewers could one day receive an estimate of whether a play could have turned out differently if the quarterback had thrown the football to a different team member. To enable such insights, the NFL and AWS developed an artificial intelligence model capable of performing “defender ghosting,” a project that the cloud giant detailed in a blog post this morning.