AIA Vitality partners with Countdown and New Balance Tuesday, July 13th 2021, 10:41AM by Matthew Martin Len Elikhis. AIA Vitality members can turn their healthy habits into healthy food with the addition of a new Active Rewards Grocery Partner, Countdown. Members can receive a Countdown gift card every time they reach their weekly Active Rewards target. Countdown has replaced New World as a grocery partner and also joins Airpoints as an AIA Vitality Status Rewards partner, and members can earn up to $300 worth of Countdown gift cards each membership year by making healthier choices and continuing to engage with the AIA Vitality programme.