Akshay Kumar, Arya, Chiranjeevi, Punit Rajkumar in 'Corona Ko Harana Hai' Adv. FICCI will launch ‘Corona Ko Harana Hai’ – a multilingual mass media awareness campaign about COVID – appropriate behaviour, targeted at families to protect themselves from COVID. The campaign will be featured across the country via mass media, including TV, print, radio and digital media starting today, with the slogan ‘’Har ghar ne thaana hai, Corona ko harana hai’. FICCI, along with its members, has created a comprehensive communication plan in different languages, featuring popular and well-respected personalities, led by Akshay Kumar in Hindi, Marathi and Punjabi, Arya in Tamil, Chiranjeevi in Telugu, Punit Rajkumar in Kannada amongst others.