Alaffia Advocates for Community and Curls Through the New Be

Alaffia Advocates for Community and Curls Through the New Beautiful Curls Collection
Danielle Broadway
© Photo: Getty Images/Westend61
alaffia beautiful curls collection
When it comes to developing beauty products, not all companies are made equally. Some businesses focus on merely developing high-quality products, while others go far beyond the call of duty by working to foster community and change the world. One company that exemplifies this goal is Alaffia, a hair-care and skin-care brand founded by Olowo-n’djo Tchala and rooted in Tchala's upbringing and West African heritage.
The ingredients in each body, face, and hair product are made with fair trade shea butter from Africa with a percentage of sales supporting African communities in need. One of the brand's missions is to reduce poverty and catalyze gender equality in Togolese communities, in addition to working towards eliminating poverty worldwide.

Related Keywords

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