The virtual event will be held Tuesday, May 18. 10:00 am, May 6, 2021 × Being a marketer can often feel like being on a spectrum, according to Jason Jacobson. As the senior creative strategist with Fargo-based marketing agency H2M, Jacobson said that individuals in the marketing profession tend to swing to two extremes. Either they react to every new trend or hold tightly to methods taught in school or by preceding marketers. Jacobson will address this topic at an upcoming webinar, challenging attendees to step back and assess the bigger picture and discussing the intersections between people, technology, information, content and creativity. The Alexandria Lakes Area Chamber of Commerce will host this virtual event Tuesday, May 18, from noon to 1 p.m. The webinar is offered to Chamber members free of charge.