SunStar ALI, CHI merge; execs pledge to grow investments in Cebu MERGER. Photo shows the booming Cebu IT Park, one of the business districts under the management of Cebu Holdings Inc. (CHI). On Wednesday, April 14, 2021, CHI top executives announced the company’s merger with its parent company, Ayala Land Inc. / CEBU IT PARK FACEBOOK PAGE + April 14, 2021 CEBU Holdings Inc. announced on Wednesday, April 14, 2021, that it is merging with parent company Ayala Land Inc. with the latter as the surviving entity. “2021 will be another year of change for CHI as we consolidate with parent company Ayala Land Inc. With this merger we expect to achieve operational synergies, more efficient funds management and simplified reporting to government agencies. This development will also create a wider share of shareholder base, increasing liquidity and allowing investors to focus on one listed company,” said Ana Ma. Margarita Dy, president of CHI, during the firm’s virtual 2020 Annual Stockholders’ Meeting.