Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, is now powering Kumu, the dynamic and powerful livestreaming entertainment platform designed for Gen Z and millennial Filipinos. Leveraging Alibaba Cloud’s powerful, elastic and scalable cloud computing technologies, Kumu is able to build a strong infrastructure to support the application’s exponential demand growth, and provide curators and viewers with rich and smooth experiences when on the platform. The popular social app embraces cloud technology to create short video services for curators and viewers to interact With COVID-19 pandemic keeping most people indoors, Kumu saw the need to provide its users with short video services in order to meet their demands to socialize, interact and create business opportunities. Powered by Alibaba Cloud’s Live Streaming Solutions including a software development kit (SDK), Kumu rolled out the video service in a month with minimal infrastructure investment.