All you need to know about pigmentation over the age of 40 Searches for hyperpigmentation are soaring, here's how to tackle it at home What is skin pigmentation? Credit: getty Skincare has been kicked into overdrive in the last year thanks to maskne (face mask induced acne), a need to seek solace through self-care and a pivot away from the daily urges to wear make-up (I can certainly attest to that). In fact, since the pandemic first usurped normal life, a whopping 81 percent of us claim to have changed our beauty habits completely. It may explain why, according to a report by natural health remedies retailer The Drug Store, searches for skin concerns like 'hyperpigmentation' have soared by 140 percent online. Not surprising given we've become acutely aware of ourselves thanks to constant Zooming and have resorted to taking matters into our own hands in the absence of professionals - but not for long, hallelujah.