Almost all children’s cereals contain high or medium amounts of sugar – report July 7 2021, 12.06am Dr Kawther Hashem, of Action on Sugar, said the use of child-friendly packaging makes it hard for parents to make a healthier choice (Peter Byrne/PA) Almost all cereals marketed at children still contain high or medium levels of sugar, campaigners have warned. A survey of 126 breakfast cereals with packaging featuring child-friendly images such as cartoons or bright colours found 92% contain high or medium amounts of sugar, up from 91% last year, according to research by Action on Sugar and Action on Salt as part of the Food Foundation’s Broken Plate report.