Ama Restructures, Seeks Sanity in Agric Markets January 7, 2021 For long, farmers have been calling for overhauling of AMA to ensure better service delivery. Some stakeholders where viewing AMA as a ‘revenue collector’ rather than a partner in development and promoting fair market practices. It had repeatedly failed to solve the chaotic marketing of various crops, particularly cotton where side marketing is rampant. AMA, which is charged with enforcing cotton regulations has over the years demonstrated reluctance to enforce effective deterrent penalties resulting in total chaos in the marketing of the commodity. The primary cause of the failure of the cotton industry between 2012 and 2015 was side marketing largely due to regulatory failure.