Published: April 26th, 2021 This morning, Amazon announced the launch of its Intellectual Property (IP) Accelerator program in Canada to help small and medium-sized (SMBs) businesses across the country secure a trademark and protect their brands both in Amazon’s stores and the broader marketplace quickly and cost-effectively. The IP Accelerator, announced on World Intellectual Property Day, will connect participating SMBs with a network of local Canadian IP law firms, including women and minority-owned, multilingual firms, while charging reduced, pre-negotiated fees on key services such as expert legal and general IP advice. These are services that are otherwise cost-prohibitive or hard to find for many SMBs, the online retail giant noted in an April 26 news release.