0 Comments Amazon has introduced a new Alexa Custom Assistant in markets across the world, including India, aimed at helping carmakers develop in-car AI-based voice assistants without the need for significant investment. The Alexa Custom Assistant packs in all the capabilities of the regular Alexa voice assistant but can be customised by carmakers to provide unique features, along with accepting brand-specific commands. New voice assistant system can be programmed to work with unique commands Carmakers also able to program in unique voice and features into system Will offer seamless Alexa integration including in-car Alexa access Alexa Custom Assistant: What is it?