By Syndicated Content Jul 15, 2021 | 1:28 PM (Reuters) â Shares of retail favorite AMC Entertainment were fighting to reverse a recent string of losses Thursday, as Wall Street debated the longevity of a trading frenzy in stocks that gained a massive following on social media in 2020. AMC shares were recently up 1.7% at $33.99 after four straight days of losses. The hugely volatile stock has lost more than half its value since hitting a record high of $76.62 on June 2. On Thursday, the stock swung between a low of $32.14 and a high of $37.40. Shares of videogame retailer GameStop, meanwhile, continued their recent tumble and were off 3.1% at $162.34, compared with its June peak of $344.66.