Details 13 January 2021 Gojek has been thrust into the spotlight recently for alleged merger talks with Grab and Tokopedia respectively. The Indonesian ride-hailing app was reportedly in advanced merger talks with Tokopedia to seal a US$18 billion deal while it allegedly also "made substantial progress" to merge with Grab. Both Grab and Tokopedia have solidified their reputation in their respective industries. Grab's net revenue increased by 70% in 2020 and returned to "well over 100% of pre-COVID levels". According to enterprise intelligence company Craft, Grab was last valued in 2019 at more than US$14 billion. Meanwhile, Craft said Tokopedia was last valued in 2018 at US$7 billion and was said to have obtained US$350 million funding from Google and Temasek Holdings last October. Meanwhile, Gojek is valued at US$10 billion, according to Bloomberg. While this might seem like a business merger unrelated to the advertising and marketing industry, industry players