Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Amidst the increasing clutter of ads online, one sure-fire way of grabbing consumers' attention would be through a controversial social media ad. However, brands should tread carefully on the line between being humourous and offensive. Recently, the team at MARKETING-INTERACTIVE saw a Facebook ad that was lauded by netizens but not creative experts the team spoke to. The ad, created by local content creator Double Up for SG Gate Door Window, promoted home security products such as the Philips 9300 digital lock and DV001 Smart Viewer.