The cloud can take data analytics to a new level for companies. “Cloud enables the scalability we need for high-compute workloads,” says Aidan Taub, systems and technology director at creative services agency Loveurope and Partners (LEAP). “As the world continues to digitize everything, organizations need to be able to build with file data at exponential scale,” Taub says. “When you have a massive amount of heavy unstructured data, like the videos, images, and audio we handle at LEAP, you never know how big the next job might be. Traditional analytics just doesn’t scale the way cloud does.” Analytics in the cloud requires different approaches, skills, architectures, and economics compared with performing batch analysis in-house the traditional way, however. And with all this change, there are bound to be hurdles to overcome.