"We proudly welcome (Amitabh) Bachchan as he embodies all the qualities that APL Apollo stands for- excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market," Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said.