TechShout - Apple CEO Tim Cook has hit back at Facebook after the social media giant criticized the iPhone maker saying that the upcoming privacy changes to iOS 14 will hurt small businesses that depend on targeted ads. Cook said that the privacy changes in iOS 14 will continue to allow Facebook to track users across apps and websites as before if the social media company gets that permission of the users. “We believe users should have the choice over the data that is being collected about them and how it’s used,” Cook said in a tweet on Thursday night. “Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first,” he added.