Apple iCar Is a Terrible Idea. Here's Why. : vimarsana.com

Apple iCar Is a Terrible Idea. Here's Why.


Volkswagen has spent almost $180 billion on plant and equipment over the past decade. Apple, on the other hand, has spent about $100 billion. The car business is big and requires a lot of capital, and manufacturing scale, to succeed.
Volkswagen, over that time span, generated an operating profit margin of about 7%. Apple, on the other hand, produced an operating profit margin of roughly 28% over the same span.
Investing more capital for lower profit margin isn’t what they teach in business school. And then there is valuation. Volkswagen shares traded at an average of 6.3 times estimated forward-year earnings over the past 10 years. Apple traded for almost 16 times estimated forward-year earnings.

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