HOME > TECH > Apple in early talks for streaming rights of NFL Sunday Ticket games: The Information Apple in early talks for streaming rights of NFL Sunday Ticket games: The Information Reuters | Jul 10, 2021 12:28 AM EDT A logo of Apple is seen outside at the upcoming Apple Marina Bay Sands store in Singapore (Photo : REUTERS/Edgar Su/Files) Apple Inc is in early talks with the U.S. National Football League (NFL) for the streaming rights of its Sunday Ticket games, The Information reported on Friday, citing people familiar with the matter. AT&T Inc's DirecTV is the current exclusive holder of the rights to Sunday Ticket, a package that includes regular-season games, and is reportedly paying $1.5 billion a year to broadcast the games, the report said.