About | Appleholic, (noun), æp·əl-hɑl·ɪk: An imaginative person who thinks about what Apple is doing, why and where it is going. Delivering popular Apple-related news, advice and entertainment since 1999. Apple lives by its own privacy rules As Apple prepares to limit the way app developers track users, it also shows it lives by its own rules. Apple One of the defensive arguments raised to protest Apple’s decision that developers place what it calls privacy labels alongside their apps has been that the company itself doesn’t apply the same rules to itself. Apple lives by its own (privacy) rules