Apple Maps has added five new guides. The guides, called "Spend with Pride," highlight LGBT-owned businesses. Apple Maps has added five more guides to support LGBT businesses across the world. Apple has partnered with Intentionalist, an online guide to supporting small businesses and diverse local communities, to add five new guides to Apple Maps that support LGBT businesses. The guides, called "Spend with Pride," highlight LGBT-owned businesses in Seattle, New York, San Francisco, Los Angeles, and London. Laura Clise, founder and CEO of Intentionalist, says that working with Apple provides an easy way for customers to find and support LGBT businesses in their community.