Apple privacy labels for apps go live, all iPhone apps now must show how they track users Announced at WWDC earlier this year, the privacy labels feature, also called privacy nutrition labels, for iPhone, Mac, iPad and Watch apps has now gone live and all apps on Apple App Store now must self-report their privacy practices. Javed Anwer | December 15, 2020 | Updated 09:06 IST Highlights Apple says all apps, including its own apps, are required to show privacy practices to users. Apps will have to tell users what data they collect and how this data is used. This information will be shown to users before they install the app.