Apple is once again teetering on the brink of abusing its own iOS push notification mechanism for advertising purposes, with a pop-up on Wednesday promoting Apple TV+. On Tuesday, Apple issued a press release touting its 35 Emmy Award nominations, most of which are counted among an impressive haul for comedy series "Ted Lasso." A day later, a push notification from the Apple TV app appeared on the iPhones and iPads, urging users, including existing subscribers, to "see why Ted Lasso and more Apple Originals are up for awards." Tapping on the notification opens to the Apple TV+ Originals section of the TV app, which is festooned with promotional artwork that now incorporates Emmy Awards information. "Ted Lasso" is, of course, featured prominently in the section's top show card carousel, a larger carousel farther down the page and in a permanent interactive section that includes clips from season two.