Apple expands the ‘Find My’ ecosystem + iMac, iPad Pro, iPhone 12 in purple, and Apple TV Image Credit: Apple With AirTag, Apple expands the ‘Find My’ ecosystem Apple has unveiled on Tuesday (April 20, 2020), a tiny fancy new button-like accessory the helps people keep track of and find items that matter most to them — in tandem with Apple’s Find My app. The rollout unveil was live-streamed from the tech giant’s Cupertino headquarters, which also saw the introduction of the new iMac, iPad Pro, iPhone 12 in purple, and Apple TV 4K. What is AirTag? It’s an iPhone accessory that provides what Apple dubs as a “private and secure way to easily locate the items that matter most”.