Applications Open for Tourism Nova Scotia Industry Support Programs Applications are now open for three Tourism Nova Scotia industry support programs for businesses and organizations. More than $2 million in funding will provide program participants with a range of opportunities to support their 2021-22 development and marketing efforts. This funding is included in the 2021-22 provincial budget. "We know the tourism industry has been hard hit by COVID-19,” said Labi Kousoulis, Minister of Inclusive Economic Growth and Minister responsible for Tourism Nova Scotia. "These programs will help tourism businesses adapt to the COVID-19 travel environment, maximize opportunities with local and regional markets, develop and execute marketing activities, and adopt digital technologies while lessening their financial burden.”