Aprimo Introduces Actionable Marketing Calendar to Help Bran

Aprimo Introduces Actionable Marketing Calendar to Help Brands Get a Comprehensive View into All Planned, In-Flight, and In-Market Campaigns


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Teams can more clearly understand workflows, keep track of overhead, and eliminate marketing busy work
CHICAGO, June 9, 2021 /PRNewswire/ -- Aprimo, a global leader in digital asset management (DAM) and work management solutions, today announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market.
 "Aprimo's new Marketing Calendar is a game-changer, not only does it provide marketers the visibility to see all in-flight and in-market campaigns, but it also allows them to take action," said Bruce Howard, Aprimo Practice Director at EMMsphere. "We're thrilled that our partner Aprimo is taking the mundane work out of marketing and instead letting marketers now focus on what they do best: creating exceptional customer experiences. EMMsphere, a partner for 18 years, continues to look forward to future innovations from Aprimo."

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