Food. Fitness. Finance. Fashion. Phones. Physicians. And fingers. Evanston’s economic development manager Paul Zalmezak says business categories that have an “f-sound” at the beginning of their names will play a major role in how Evanston comes out of the pandemic-related downturn. Before continuing, however, let’s explain what “fingers” means. Nail salons. Fingers. Late Thursday afternoon, two stores with an “f”-related focus saw ribbon cuttings to celebrate their recent openings. First, fitness. Urban Athlete, in the 1000 block of Davis Street, is a fitness and workout studio. It takes the place of another workout site, Spenga, that closed last year.