Money Marketing Are we getting big technology completely wrong? By Darius McDermott 1 st June 2021 8:58 am I want to start with a question for all you iPhone users out there – if Apple decided to double the price of your device would you get rid of it? I’m sure you all know it’s much more than a phone these days. You can watch movies, listen to music, browse the web, and send and receive e-mail and text messages. It recently suggested I go to the gym – although I’m hoping it will start telling me to go to the pub if I’m having a bad day in the future.