Most consumer brands covet national media exposure. But does your PR plan include strategies and tactics to reach local outlets? Alongside the obvious benefits of increasing brand awareness and loyalty, garnering local coverage offers other advantages. (Click here to request a special PRWeek discount.) Effectively using local channels can help establish more trusted connections with your target audience. And local media outlets reach a huge aggregate audience nationally, and frequently are less cluttered than national media with messages from your competition. Harness Best Practices Know Your Target Audience: Whether by region, demographics, or both, make sure your messaging is aligned with your target audience’s needs. Only when you understand their needs, can you develop a communications program that captures their attention.