Art and commerce join forces to create cultural cluster Rotterdams M4H (Merwe-Vierhavens) area has a 120-year history. It started off as part of the greater Rotterdam port and for years boasted one of the worlds largest fruit terminals. Some buildings are currently recognised as industrial heritage. ROTTERDAM .- BRUTUS breaks the mould of art as a gentrification accelerator. Artist Joep van Lieshout (Atelier Van Lieshout) and project developer RED Company have joined forces to build a large-scale cultural cluster with residential units, offices and services in Rotterdams up and coming M4H port area. Their cooperation heralds a new model for urban renewal that does not automatically push out creatives once neighbourhoods upgrade.