That reality serves as the motivation behind a new partnership between the blockchain-based platform and Pakistan-based denim mill Artistic Milliners, which teamed to launch a farm-to-garment cotton traceability solution. Through the partnership, all supply chain partners are digitally connected, allowing them to exchange data on one platform. The project is part of the mill’s Milliner Cotton Initiative (MCI) and will digitize and track cotton shipments directly from farms in the Rahim Yar Khan of Pakistan, which in turn will compensate individual farmers for better cotton cultivation and picking practices. Artistic Milliners launched its MCI project in 2019 to promote visibility and women empowerment throughout the cotton supply chain. It also encompasses capacity building for ginners and promotes practices for mitigating extortion.