Date Time ASPIRE to reduce waste to landfill A new website is set to play a pivotal role in helping Noosa businesses to divert waste product from landfill. Keith Hamlyn of Loop Oils with oil containers to be recycled The digital platform ASPIRE has been described as a marketplace for business. Originally created by CSIRO, the website works on circular economy principles, connecting producers of waste with those who can reuse, repair, remake and recycle the products. Noosa Council Waste Education & Sustainability Officer Emma Menzies said Council had invested in a license to help local business to improve its recycling efforts.