“The deal makes sense,” Joel Bruckenstein, president of Technology Tools for Today (T3), told ThinkAdvisor Tuesday. “Everyone is focusing on ‘financial wellness’ and or financial planning. This clearly will strengthen AssetMark’s abilities in these areas, and it will give the Voyant products the distribution that they need,” he explained. “The significance of” the AssetMark and Invesco announcements on Monday is that “they both are positioned to go head to head with Envestnet,” according to Timothy Welsh, president, CEO and founder of consulting firm Nexus Strategy. (Invesco said Monday that it has combined five software businesses it acquired in recent years — Intelliflo UK, i4C, Jemstep, Portfolio Pathway and RedBlack — under the Intelliflo brand name.)